2012

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Takuya Angel in

Victoria and Albert Museum

The world’s greatest museum of art and design

Japanese street style: Japanese Lolita

Opening times

10.00 to 17.45 daily

10.00 to 22.00 Fridays

The V&A has recently acquired a selection of Japanese street style clothing based around Lolita fashion, which emerged during the 1990s as a radical form of street style born out of the Japanese taste for Hello Kitty cuteness.

The Japanese Lolita look differs from its better-known Sweet, Gothic and Punk counterparts because its starting point is native rather than foreign dress traditions. At one end of the spectrum there is the demure kimono look explored by designers such as Mamechiyo Modern. At the opposite end there are the over-the-top creations of designers like Takuya Angel, for whom samurai armour and ideas of machismo are the main points of departure.